There is a Wanted Ad on the Internet on a job posting site. You see it and you read, “I am looking for an SEO that can help boost my page views and increase my ad revenue. Must be willing to start from the ground up and work with a homegrown content management system. There are over 100,000 that are available and they must be optimized in a way that will not tax my technical or editorial resources. Looking for immediate results, innovative tactics for short term as well as long term benefits. Compensation based upon results and a fixed fee.”


Give them what they need
When it comes to an engagement to SEO there always has to be a solid foundation laid out. A client needs their site redesigned; they need wire frames developed, defined requirements for content management selections, and new code and architecture. They need preparing of internal linking strategies, URL structures, and naming conventions. They are also needing training for the editorial staff for content development and have a proper redirect strategy set up for all URL’s, all 100,000 of them.

An SEO company took on the task and got everything done that was required. They had a chance to prevent any search nightmare that you could think of in the planning stage. Making sure that they prepared for proper groundwork, ensuring the site would be in good SEO shape and the redesign would not hurt the current search rankings. There is nothing sexy about this type of work, it can only make or break the site.


Give them what they want

The Company that took on the task for them then explored the social media outlets for a short term impact that could also have a long term benefit. The first was Google. Then they guided their creation and optimization of RSS feeds and improved their visibility ensuring that they were added to the RSS engines. With this they saw a 1,000 percent increase in traffic. Not a bad start but this was only the beginning for them.