Internal Linking is in SEO and it is an act of linking to a page within your domain. Internal linking should take two forms on every website.

1.) Menu Navigation
This will appear as your standard menu links. It needs to be clear so that your visitors can navigate to the next layer of your site. With the CMS platform and their themes, like Wordpress, internal linking is almost built in.

2.) Content Navigation
This involves embedding links within your content. It gives juice to pages that are within your domain. It also will communicate page meaning to the search crawlers. These internal links will give visitors some additional information that they may not be familiar with, as well as getting to see more pages on your site.

Four valuable internal linking tips for the content navigation of your site

1.) Perform keyword research for every important page on your site.
Always make sure that you perform some quick keyword research for every page so that you can incorporate these words throughout your website. That way there are relevant to your site’s content and it becomes valuable information.

2.) Compelling keyword inclusion in your content.
Keywords are pointless if they do not make sense within your content. This should be your first priority and always use keywords that make sense to the readers and that is natural.

3.) Place anchor texts around keywords.
This embeds a link within your keyword and it takes your visitors and the search crawlers to a relevant page within the domain. It will appear as a clickable word within your content. This always provides great SEO value.

4.) Automate internal linking for keywords.
Features of CMS Platforms allow you to set up commands for internal linking. Wordpress will allow you to program the destination URL’s, so that you do not have to type them each time. This is done with the SEO Smart Links program and the RB Internal Links program.

You want the best for your site and internal links is a vital way of doing that. Make the most of your time and draw that attention to your site that will help it to get ranked.