With your activity on social networks, you value the fact that you are able to share videos, articles and links with people that you are connected to. With your integrity of your link building strategy and your relevant articles, it is viewed as your top priority. When it boils down to SEO, you really should not ignore page options because it will help boost your site on search engine ranks.

One thing that you should definitely not ignore is keywords, descriptions, and title tags. Here I am providing you with some easy tips that will help keep your site up to par.

- Always be brief
What may do you more harm than good is long strings of keywords, H2 tags, and long title tags. Search engines and your audience want to find what they are looking for just by glancing at the page. It needs to be shorter and straight to the point headlines so that it will grab their attention.

- Always be clear and consistent
While you will be tempted to add adjectives and unique descriptions to your website to make it sound more appealing, just remember that search engines do not read those and consider them to be relevant to the words that you are trying to rank. For instance, if you want to sell a house, you would make the navigation items say “House for sale”, instead of “A place to call home.”

- Always be Honest
We all know that people love searching for cute videos of kids and animals, getting thousands of results, but that does not mean that you use keywords that will pull your site up along with other listings of those videos. This way of thinking that you will gain popularity because you listed it like that, is pretty much a joke. Also, that is black hat. Always use keywords in copy, tags, title, and description, that is relevant to your site and is directly related to the product or service that you are offering.

There is a Wanted Ad on the Internet on a job posting site. You see it and you read, “I am looking for an SEO that can help boost my page views and increase my ad revenue. Must be willing to start from the ground up and work with a homegrown content management system. There are over 100,000 that are available and they must be optimized in a way that will not tax my technical or editorial resources. Looking for immediate results, innovative tactics for short term as well as long term benefits. Compensation based upon results and a fixed fee.”


Give them what they need
When it comes to an engagement to SEO there always has to be a solid foundation laid out. A client needs their site redesigned; they need wire frames developed, defined requirements for content management selections, and new code and architecture. They need preparing of internal linking strategies, URL structures, and naming conventions. They are also needing training for the editorial staff for content development and have a proper redirect strategy set up for all URL’s, all 100,000 of them.

An SEO company took on the task and got everything done that was required. They had a chance to prevent any search nightmare that you could think of in the planning stage. Making sure that they prepared for proper groundwork, ensuring the site would be in good SEO shape and the redesign would not hurt the current search rankings. There is nothing sexy about this type of work, it can only make or break the site.


Give them what they want

The Company that took on the task for them then explored the social media outlets for a short term impact that could also have a long term benefit. The first was Google. Then they guided their creation and optimization of RSS feeds and improved their visibility ensuring that they were added to the RSS engines. With this they saw a 1,000 percent increase in traffic. Not a bad start but this was only the beginning for them.

Wireframes are simply line drawings that show placements of elements on a web site. You can save yourself a tremendous amount of time by editing the layout of a simple wireframe at the start of the design process instead of trying a complex design later.

Wireframes are a great way to start a website project. It allows you and your client to focus on the layout and not the distractions of color, type and other design elements. You can do this by focusing concentration of what goes where on the page and the percentage of the space that the element takes up. All this can be determined by your client’s needs.

How to build Wireframes
Building a text only version of the site with working links but without graphic detail is how you build wireframes. When links are followed through it provides you with a real feel for how the information on your site connects with how the site will flow. This will enable you to pinpoint the potential problems that you might have later on and once you have added content to the site. This technique should make you focused on the content first and foremost and it is very helpful.

Once you have got that added and out of the way you can start to add the wireframe skin that will support the content. Wireframe skin means the Graphic content.

Steps that are included in order are first creating the wireframe, second adding your content, and lastly start laying out the pages using image placeholders. Wireframes are definitely not the most exciting part of designing a website but when it is implemented as part of your design process, it can prove itself to be very valuable.

For you as the designer, it will help you focus on the marketing message that you are trying to communicate within the site. This way it opens up channels of communication with your client and produces a more effective site.

Internal Linking is in SEO and it is an act of linking to a page within your domain. Internal linking should take two forms on every website.

1.) Menu Navigation
This will appear as your standard menu links. It needs to be clear so that your visitors can navigate to the next layer of your site. With the CMS platform and their themes, like Wordpress, internal linking is almost built in.

2.) Content Navigation
This involves embedding links within your content. It gives juice to pages that are within your domain. It also will communicate page meaning to the search crawlers. These internal links will give visitors some additional information that they may not be familiar with, as well as getting to see more pages on your site.

Four valuable internal linking tips for the content navigation of your site

1.) Perform keyword research for every important page on your site.
Always make sure that you perform some quick keyword research for every page so that you can incorporate these words throughout your website. That way there are relevant to your site’s content and it becomes valuable information.

2.) Compelling keyword inclusion in your content.
Keywords are pointless if they do not make sense within your content. This should be your first priority and always use keywords that make sense to the readers and that is natural.

3.) Place anchor texts around keywords.
This embeds a link within your keyword and it takes your visitors and the search crawlers to a relevant page within the domain. It will appear as a clickable word within your content. This always provides great SEO value.

4.) Automate internal linking for keywords.
Features of CMS Platforms allow you to set up commands for internal linking. Wordpress will allow you to program the destination URL’s, so that you do not have to type them each time. This is done with the SEO Smart Links program and the RB Internal Links program.

You want the best for your site and internal links is a vital way of doing that. Make the most of your time and draw that attention to your site that will help it to get ranked.

Finance 

Questioning your cash options

Legal

A life-saver in wrongful death

Fun

Decaf Please

Social Networks are free, right? Do you have the time that it takes to sit there at the computer while posting and sharing information about your business? It takes up a lot of your time and it takes the dedication to keep logging back on to check your messages and look at any comments that have been made.

You want to keep in contact with your clients, right? But do you feel as though you are only getting your word out to a limited amount of an audience? Some businesses do not even spread the word with Social Networks. They simple go about it the old fashioned way.

Remember, that little thing called the radio? Or the TV? The newspaper? Hiring a PR to help spread the word and take interviews for you about what your business has to offer to the community. Why not use business cards? How about using flyers? Rent your own billboard on the side of the highway, that is if you really want to go big? I do not mean that as soon as you put that billboard up that people are going to be swarming into your business. Anyways, moving on.....

There are ways that you can get your business out into the public’s eyes and ears. You just have to be creative and willing to do whatever it takes to get that name out there. Sometimes word of mouth helps out but should not be used alone. For instance, you service someone and they very much like what you have done for them. So they tell their friends all about your business convincing them that you are the best, so naturally that friend will have to try you out. You services leave them with a good taste in their mouth and always going back to you for additional services. Then they spread the word to their friends and so on. Now this does not mean that you should only rely on that form of getting your name out there. Otherwise you would just be sitting around and waiting for the next customer to come into your business about 2 weeks later. You get what I am saying?

Old fashioned advertising has its advantages. However, you want to encompass all ways of advertising to make sure that your business prospers.

Structured Settlement Companies:  Who Can You Trust?

oAssist in the News by Kathryn Sias (owner of oAssist)

oAssist Press Release – January 25th, 2012 3:27 pm

I'm like a child I'm so happy, we're in the news again. I have to say I should celebritize myself with the help of Marsha and Steve Friedman and publish a book. I think I'll call it "Expose" and risk it all, telling my entire life story along with an "Expose" of some of the companies I consider very bad business choices, particularly the structurd settlement industry. I will strip myself naked and walk down the runway screaming how unfair the giants in the structured settlements industy are. The poor consumers, the poor guys, they're the ones that end up paying the price. Other than my client and maybe a handful of other choices I consider the rest of the structured settlement giants to be corrupt, but that's my humble opinion backed up with tons of public information regarding lawsuits and suggested criminal activity. From where I sit (and I move around a lot) it appears to be a huge mob-like business of big bullies with huge amounts of capital and tons of time on their hands so that they can sue all their competitor's trying to put them out of business. An expose and a criminal investigation indeed! I could be wrong but I'm entitled to my opinion.

Gee I forgot to introduce the subject. We've been in the news lately. A client of ours, Sovereign Funding Group, recently won a lawsuit that JG Wentworth, yes the famous "I want my money now" guy screaming from the windows and / or singing opera on the bus, that's the one who filed a lawsuit against my awesome client. I should make myself clear, it's not me that JG Wentworth is sueing it was Sovereign Funding. My name was tossed around in some of the paperwork that I read, and all because they want to know how me, little ol' me from St. Louis Missouri manipulated Google to get him positioned? First of all, I don't know what they're talking about and if I did I'm not sure I'd help them figure it out without them paying me. Don't you have your own marketing team to ask those type of questions to? Did you not know that google cannot be manipulated in any other way than the most expert seo? How silly of you to ask then?

It's a shame a simple marketing firm like oAssist, or little-ol' me can't be left alone to advertise a client site how we deem appropriate. If you have billionaire competitors who are ready to kick butt and take names later you may be in some deep stuff. I'm serious, from what I can tell there are some serious consumer concerns here. When you have billionaires potentially suing you it can literally put you out of business. What a joke, and are there any legislator's out there willing to help me bring this to the fore? I say bring it on. Yes something needs to be done, you betcha.

My advertising is not sleezy, it was meant to be funny you big dummies. Can't you take a joke, or are you the only ones able to make funny structured settlement commercials? Sorry, my mother didn't raise me to call names, but this is just sad, just sad.

It isn't like I didn't expect to be called a sleeze-ball advertiser from the sleeze-bag structured settlements industry. I truly expected it. It's so funny because I totally expected and welcome it. I can now feel free to write the structured settlements business expose, along with having some fun exposing my own lifes drama whist all along having a great time informing the public in my own way using my own sleezy methods. I can't wait to start writing it. It would be juicy no doubt. From the JG Wentworth lawsuit against my client (which we won by the way) to the mean-mouthed John Darer who so keenly calls himself a watchdog of the structured settlements industry, what a joke. He's the watchdog alright. Doesn't he buy structured settlements and annuities just like the competition he's commenting on? Oh so now I get to watchdog him while he is knocking us for our very funny and I admit, our amatuer spoofs? Duh he's trying to draw attention to himself as a savior in the structured settlements industry. Just more unfair business practice that I hope to "expose". The longer you draw attention to this subject the better off a consumer will be, because I grant you one wish, I will tell my story if it costs everything I have (which is not much, lol) and then some. Can you take half of nothing?

Hey John did you see the professional clips we did? You know, the really good ones? You didn't watchdog those did you? I doubt you got passed the Dolly Pardon Mounds for Mounds you seem pretty taken by the pretty little miss. Wasn't our spoof just the cutest? Come on, at least tell me you had a giggle or two when you saw how big Dolly's spoof and love for our client. I have to say it was nearly over the top and I did almost remove it, but come on now it's a spoof. She (our pretty little Trisha turned Dolly) really has it for my client in this hilarious video. I doubt she'll mind (the real Dolly Pardon) and if she does I will take the spoof down and throw away all of the albums I've collected of hers over the years. Yes I'm old I still have albums. (Dolly) She's a good woman and a fun soul. I think she'll get what I've done, and why. All we're trying to do is attract a demographic of individuals who love this type of advertising. How simple is that? We love Dolly Pardon. I used to try to sing like her as a child. Oh how I remember "Daddy's Hands" it was to die for. My mother used to sing it to me, which still brings tears to my eyes. Dolly please don't make us take your spoof video down on our clients youtube channel: http://www.youtube.com/settlemenow I'm so dramatic.

What about our "Time Value of Money" or our "Disclaimer" video as to why we do our amatuer videos? Weren't those professional enough for your taste? My sister Tricia is a doll and don't you dare talk about her again or I will beat you up. (Joking) We're a tough family you betta not talk about her or we'll hafta breaka your legs, (smiles). After all our biggest competition is JG Wentworth and he's singing opera, why are you picking on us when it's him that's been in court countless times, unlike my client with a perfect credit rating, an A+++ BBB rating, and never having gone bankrupt? My questions for you just go on and on and on and on. Oh wait, JG Wentworth? Who is JG Wentworth anyway? That isn't the owner and CEO's real name, it's an actor on a bus.

Now you have me angry and I don't get angry I get noticed!! Don't write about me if it's not going to be fair, or you will have one gentile female turned mad. I think the whole bunch of you need to be in jail, that's what I think. From charging poor people 70% of their settlements years ago, it's on Wikapedia for Gods sake, get a grip, it doesn't appear that you're as honest as you humbly profess but then again who am I? Before I met David Springer I had no clue who you were. When I took his position I did not do a competitor check nor did I care to, you brought yourself to me, not the other way around, can't I at least defend myself? Or am I not financially well enough off to afford to make a statement in regard to all the question and the press regarding myself, my business ethics and my valued clients?  I am merely trying to prove I can write so I get more business for my beloved oAssist.  Hardly!

Everyone except David Springer and a few select others seems to worried about losing a fraction of a share of this business. Is it that big? Thanks for telling me if so I could use some cash.  I'm not trying to be too urban here, as I have a professional reputation to uphold just give me a break for a sec please?  David Springer is one of the most honest men I know and that's saying something coming from my female lips. I am a professional marketer with an attitude, a good attitude too but a strong mind particularly and especially when I see with my own eyes how devious the giants of this industry really are. Oh my gee, when I saw for myself I was agast with fear, at first anyway. I was scared tightless that I would be sued for saying what was on my mind.  I, at first, lost sleep for fear of my clients own emotions and the emotions of his family. Don't put someone through this and not expect to have something said in return. Words are cheap, but your lawsuits aren't.  How dare you, you mean and nasty giant, why should you not be exposed yet again?

That's our tagline and that's our passion, we are marketing with an attitude and don't you forget it. We don't have to compete, this is what my son tells me anyway and he's right, we have our own market of interesting real people who love us. We're good enough that we can't be concerned about the likes of a lawsuit from an industry giant gone bully.  I don't dress in thousand dollar suits able to afford absolutely anything under the sun, I have one coach bag I'll admit (maybe 10 from ebay but who is counting?)

I love giving official press statements in rebuttle to anything regarding honesty.  Don't get me going, you don't know me. I'm honest to the core and I know David Springer is too.  Furthermore I don't take it lightly when I'm class discriminated against by what appears to be "big boys" in big financial industries, intimidated and frightened nor do I have the time to delve into what my clients competitors are or are not doing. It was intimidating and yes frightening to read my name in the legal papers I saw.  Yes I said class discrimination. I am a mere lowely marketer with no ethics remember? Doesn't everyone scream discrimination when they're unfairly treated? It just might be true?

So my official statement in rebuttle may sound arrogant and bitchy but so be it.  I'm hardly either only when push comes to shove you can bet you'll be the one shoving because I'm like the perfect person you don't want to make mad. You know, the quiet one?

I worry about our own campaigns and our own messages, plain and simple, thanks Nick for reminding me, and not mean-mouthin' competitors (yes I'm a country girl gone city) and had it not been for you making those ridiculous mean-mouthed statements about our not-so-professional advertising (which is perfect in my eyes) then I wouldn't have to make this press statement. Good day and good blogging. I have my opinions too and may God forgive me for my own big-mouth. It's all my Dad's fault so tell him about it not me (smiles). Most everyone who knows me adores me. It's not even in my nature to respond to such foolishness but I couldn't resist a great press release.  What can I say, I'm all about the truth, from my own point of view anyway, and to me that's pretty valuable.

As for professional marketing we proudly take the title as expert internet marketing with proven results. You're just jeolous. And did I tell you how much I love to be in the news? Thanks ya'll for noticing. Now maybe others will take a look at my 35 year track record. From the time I started publishing at age 14 until now age 52 and a grandmother, I've been there done that where marketing is concerned and always, yes I said always acheived my goals and the goals of my clients. Yes I said always. From the most prim and proper marketing to the funniest, I have managed to take some pretty big clients all the way to the top. Now watch how I roll. David Springer is at the top of his game for a reason, and for much the same reason I am. We've worked hard and we deserve it. Oh and thanks for the Kim Kardashian spoof idea. We are almost ready to release it. When we do I will make sure to post.  I'm sure it will be as sleezy as all the others we've done.  You're going to love it, go ahead and admit, you're going to be laughing the entire time through.

Hiring a Virtual Assistant can save you time and money all in one. This can happen because the Virtual Assistant pays for their own equipment, taxes, training, their healthcare, and insurance. If you are wondering how to start a business as a Virtual Assistant I am happy to provide you with some tips.

1.) First and by fore most, analyze your background and make sure that you have the experience that is required. Otherwise, what kind of knowledge are you bringing your clients?
2.) Decide on which services that you want to offer.
3.) Determine what your niche is and only offer 2 or 3 services within your business.
4.) Do you want to be working part time or full time? You need to figure out how much time and energy that you are willing to put into your business.
5.) Do some industry research in your area and decide which services are needed.
6.) Outline your clients and determine where they are and how you can access them.
7.) Market analysis. Find out the needs that need to be brought to your niche.
8.) Always know what your budget is, your income and how long you can float until your business is up and running.
9.) Always prepare a business plan. Make sure that you review it often and that you manage the growth and change.
10.) Always make sure that you are fulfilling the client’s needs by examining your workspace, software and equipment.
11.) Before securing your first client wrap up all legal and financial aspects of the initial startup.
12.) Now just because you have built a website or placed an ad does not mean that clients will come and instantly start knocking at your door. You NEED to market your services 24/7/365.
13.) You always want to consider joining a professional organization and networking group. This will allow you to gain the opportunity to network, build camaraderie, and have access to a knowledge bank. Knowledge banks are helpful when trying to solve technical problems.

Being a virtual assistant can be a profitable business venture for you and for your client. Do you have what it takes? By implementing these steps into your management system it should be a much easier venture.

There are lots of job titles that come under the title of Internet Marketing such as:

* Account Director * Client Service * Marketing
* Account Management * Communications/PR * Media Buyer/Planner
* Advertising * Copy-writing * Pay Per Click
* Affiliate Marketing * Editorial * Podcasting
* Analytics * Email Marketing * Producer
* Business Development * Human resources * Product Development
* Business Operations * Information Technology * Product Management


* Project Management * Software Engineering
* Research * Web Content
* Sales * Web Management
* Search Engine Marketing * Web Design
* SEO * Web Master
* Social Media * Web Programmer
* Software Development


There are tons of websites out there that offer forums with employers listing available job positions that need to be filled and met. If you are a beginner and have never had the experience in any of these fields, I advise that you start out little and work your way up to the top. For instance, search for a job that just requires data entry or if you feel that you are a good writer maybe you can write content articles for websites. That is the simplest and easiest way to start out in the world of Internet Marketing.

What can an Internet Marketing company do?   Well just take these three forms of optimization...search engine optimization, ad spend optimization, and site optimization. Keep Track and keep an open eye on what the public is saying about you online which is reputation management. Measure everything about your site such as who comes there and what they do when they get there.

Internet Marketing companies can also teach you about what they are doing and why. This will help you so that you can become Internet savvy. They will always report to you so that you can see what is going on all in one place. They pull it all together into one so that you can manage the web designer, the developer, the search expert and the writer. They will put it into on real live strategy. Finally they will analyze, and that does not mean just sending spreadsheets. In order to make the analysis, they have to make sense of it. Then it becomes their responsibility to help you to make sense of it.

There are four primary channels in which you can get traffic to your site:
- Direct Traffic
- Referring sites

-Organic Search Traffic
- Search Engines

Direct Traffic: This is when people type the URL into the browser.

Referral Traffic: This is when people click on a link and is directed to another website.

Paid Search Traffic: This is when you use advertisements and people click on them which in turn directs the traffic to your site.

1. 
   Organic Search Traffic: This is when people use search engines to find an answer to their question. Within the search results will be a link to your website. How quickly someone checks out your site all depends on how it is ranked accordingly.
   
   Search engine optimization is very important. Focus all of your efforts to improve your business.   Discover factors that have a bottom line impact then execute to address them. Optimize keywords that are important to your product. Search engine optimization is how you get there.
   
   Product Management: This is one way that you will have to understand the buying processes that users use to make purchases from you. To characterize the buying process, just look at the perspective of the user. They normally go through the same strategy method as the rest of us.
   
   - Identify their need
   - Discover possible solutions to their needs
   - Compare each solution that they discover
   - Purchase the product and solve the problem
   - Evaluate the product
   
   Here are some tips to become a good product manager:
   
   1. Take the blame for product problems.
   2. Get involved in all aspects of your products.
   3. Protect yourself against future competition.
   4. Understand your customers buying process.
   5. Minimize switching costs to maximize value.
   6. Realize that your product is not the center of your customers’ world.
   7. Save some features for later.
   8. Product Management is more than prioritizing features.
   9. Learn from the mistakes of the iPhone 3G S - do not copy everything that they do
   10.Consider your market window as part of your Product strategy.

Using these tips should help you to product manage your site. After all, you want the best to happen for your product. Prepare yourself to get the most out of every step you take.